Standard Bank Joy of Jazz
The Standard Bank Joy of Jazz is one of the country’s top jazz festivals held at the Sandton Convention Centre in Johannesburg.
The show has been hosts to the best talent in jazz, featuring big names from international and local alike. The festival also featured a never-to-be-repeated all-star band performance to celebrate 35 years of the Standard Bank Young Artist Awards. The performances featured alumni such as Shannon Mowday, the late Sibongile Khumalo, Nduduzo Makhathini, Concord Nkabinde, Gloria Bosman, Bokani Dyer, to name a few.
TGPR was tasked with profiling Standard Bank’s association with the Joy of Jazz brand, including the sponsorship leveraging opportunities executed by sister company, EXP.
The media publicity reached during SBJOJ was over R4.4 million.