The Sasol League was launched as South Africa's semi-professional women's football league. It is a platform for female footballers to showcase their talent on the pitch and broaden their skills. The league takes place in all nine provinces and culminates in the Sasol League National Championship where the winners of the nine provinces battle it out over a week-long tournament to be crowned champions. The senior national women's team coaches and assistant coaches attend the Championship to scout talent for Banyana Banyana.
TGPR is tasked with promoting and profiling all the good work that Sasol is doing with the Sasol League. This includes publicising the different matches and profiling the players as heroines in their communities as well as showcasing how their lives have been positively impacted by them being a part of the participating teams in the Sasol League.
TGPR’s role, working closely with sister agency EXP, includes:
To showcase Sasol as a credible partner in the development and growth of women’s football
To raise the awareness of the tournament and increased interest in the growth of Sasol football activities
To increase sponsorship awareness, through PR exposure, reinforcing the sponsorship association.
For the 2021 Sasol League National Championship, TGPR:
Hosted travelling and local media at the matches
Curated and disseminated daily content to various media
Executed extensive national media interviews.