Castle Best Brew League Continental Tournament

The GrindPR in collaboration with sister agency, LIVE+ (brand activation specialists) were tasked with putting together a PR, Media Relations and Activations strategy for the Best Brew League Tournament. This tournament saw South African-based teams playing against teams from the neighbouring countries like Botswana, Zambia, Swaziland to name but a few. The PR and Media Roadshow campaign was driven through the use of football legends such as: Brian Baloyi, Tinashe Nengomashe, Dipsy Selolwane, Rotson Kilambe and Siza Dlamini.

Due to the overwhelming success in the implementation of the Regional Finals for the Best Brew League with Legends in South Africa and the link to the COSAFA Castle Cup, the client decided to roll-out the local tournament concept into the rest of Africa.


ROI: The PR team managed to rake an AVE of over R3-million in publicity over a period of one and a half months.