Sasol South African U23 Wheelchair Basketball

The Grind PR developed the PR & Media Relations strategy for the Sasol-Sponsored SA U23 Men’s Wheelchair Basketball team.


Over a two-month period, the team participated in both Dubai Fazza Tournament followed by the 2017 Men’s U23 World Wheelchair Basketball Championship in Toronto, Ontario Canada. A major PR campaign was implemented to promote the team’s participation in both tournaments.

The PR campaign was driven from South Africa through Live-Crossings’ Media Interviews with radio stations weekly as well as audio clips and tournament write-ups distributed to SA and Canada-based media.


ROI – The PR team managed to rake an AVE of over R4-million worth of publicity over a period of about a month and a half.