STRATEGY & PLANNING
We are agile and creative thinkers that design custom-made PR, Communications, Media Relations and Reputation Management strategies with our clients’ communication and business objectives in mind.
We create a point of interest and influence meaningful conversions and ensure that all company spokespeople are trained on How to Deal with the Media.
The GrindPR is a specialist Public Relations agency - working across Africa, offering a comprehensive bouquet of Sponsorship, Lifestyle and Corporate PR services including Strategy, Media Relations and Communications.
BRANDED CONTENT CREATION
We create both traditional and branded content that allows us to tell compelling and newsworthy, human-interest stories that not only engage consumers, but also profiles our clients as Thought Leaders among their industry peers.
We believe that it is important to communicate with employees as much as it to external stakeholders. We therefore assist clients to engage with their employees in an effort to turn them into brand ambassadors.
PR, MEDIA RELATIONS & COMMS
We use our extensive relationships with traditional media complemented using digital and social media platforms to generate publicity and assist our clients to articulate their customer value proposition (CVP) effectively.
TRACKING & REPORTING
Together with our clients, we establish a unique Measurement, Tracking and Evaluation Framework that enables us to Monitor the Media and provide Analysis and Reporting that outlines Return on Investment (ROI).
We design tailor-made PR campaigns that cut through the clutter and deliver return on investment for our clients. We use the TGPR Effect™ - our unique methodology to maximise relationships, facilitate and ignite conversations as well as influence brand perception. In addition, we create awareness and amplify our client’s brand by telling authentic and captivating stories.
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What our clients have to say...
"Thank you very much for all your efforts in making the Springbok launch such a success. The content, the venue and the vibe was fantastic and I love that we are helping to raise the profile of the very cool Gwijo Squad."
Executive: Corporate Affairs
"Thank you so much for your support and Hard work. Your work ethic has been amazing and one worthy of applauds. I’m really impressed by how you have been supportive to the MTN brand and the PR Team, and how you’ve all taken it upon yourselves to learn and understand how the brand operates."
PR & Communications Manager
"Thank you for the job well done and the work that you did in making this a beautiful launch event. This event managed to get us exposure not only in South Africa, but in the rest of the African continent and beyond. I asked for a bioscope and I got just that and more."
Dr Siphiwe Cele
"Just a word of thanks to the team for assisting in making the event successful. I know we had some hurdles to face but none too high that we could not overcome."
Sponsorship Manager: Marketing & Communications